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1
Introduction
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2
Overview for the Course
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3
Clear 4: Four Clarifying Questions
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4
Core 4: Four foundational messaging statements
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5
Core 4 - Live Client Examples
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6
Ideal Client, Customer, Patient
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7
MESSAGE
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8
The Enrollment Narrative™
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9
The Signature Framework™
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10
MOVEMENT
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Welcome to the Course -
Introduction The Power of Story The Power of Clarity Commit to Going Deep Creation as The Author of Your Story Mission. Message. Movement Brand Manifesto Brand Manifesto Workbook -
Clear 4 Overview Clarifying Question 1 - What do you want to be known for? Clarifying Question 2 - What is the TRUE outcome of your work? Clarifying Question 3 - What is your Through line? Client Example of Through Line Clarifying Question 4 - What differentiates you the most? -
Brand Stand Core Messaging Statement 1 - Big Idea of Impact Big Idea of Impact - Client Example Core Messaging Statement 2 - Brand Identity Statement Core Messaging Statement 3 - Lead with the Pain Lead with the Pain - 2 Core Messaging Statement 4 - Direct Response -
Interview with Curt Smith - Financial Advisor Interview with Brig Woods - Physical Therapist Interview with Jonathan Brooks - Software Company -
Who You Feel Called to Serve The Pain They Are In -
Message Overview The Five Forces of Story Your Personal Story First Force - Who You Are Second Force - Why You Do It What you do and How you do it Overview Third Force - What You Do Fourth Force - How You Do It Naming Your Process / Method Using Your Process to Drive Enrollments Your Offer Clarifying Your Offer Fifth Force - Social Proof Capturing Testimonials -
The Enrollment Narrative™ Workbook Mindset for Enrollment Framing up the Call Their Story The Cost Client Success Story Your Story -
Overview Part 1. Big Idea of Impact / I Believe Part 2. The Pain Part 3. The Journey Part 4. The Solution Part 5. The Triumph Part 6. Brand Identity Statement Bonus 1 - Where to make your offer? Bonus 2 - How to make your offer The Framework in Action Example of Signature Talk Using The Framework Keynote Talk Using the Story Influence Framework -
The Movement
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